Forma · Built for Canadian associations

Most forms end at Submit. Forma keeps going.

Build forms and surveys in English and French. Turn responses into decisions, updated member records, and reports your board can use.

Free plan available, no credit card required.

Association plan: $500 CAD/month, including your whole team.

Start with a question

“Which member benefits matter most? Let’s ask in English and French.”

A member benefits survey in French, with an English/French language switch
Your branding. Their choice of language.

Your answers, made useful

See a report
Sample Forma report showing response distributions, agreement by question, and practice settings

English + French

One form. Both languages.

iMIS + Salesforce

Connect your member records.

Canadian hosting

Montréal and Toronto.

Your whole team

No per-seat charges.

Why we built it

Asking your members shouldn’t create another project.

The responses come in. Then someone has to reconcile member records, chase approvals, and write the report. Members wait to hear what happened.

We built Forma to connect that work, so your team can follow through on what people tell you.

From the team behind Datascout for iMIS, with a decade inside associations.

See Forma in action

From the first question to the finished report.

Build a form, collect a response in French, record a decision, and open the report. See the whole process in 82 seconds.

The real product, using sample data. Explore the short demos
Read the walkthrough

Build. Describe a volunteer interest form, choose survey guidelines, and review the branded result.

Collect. A member opens the form on a phone and switches to French. A separate anonymous form shows how people can respond without identifying metadata being recorded.

Decide. Move responses across a review board. Open a response and record a decision alongside the answers.

Report. Open the live report to see figures calculated from the responses. Review the sharing controls and choose who can see the results.

How it works

We made the form the easy part.

Start with one survey, registration, or application. Keep the form, the responses, and the work that follows together.

01Build

Start with the form you need.

Describe it in a sentence, upload a Word document or PDF, or bring a link to your existing form. Edit the result by clicking the text.

  • Survey-methodology guidelines help you ask clear questions with neutral wording and sound scales.
  • Apply your branding and review the English and French versions before publishing.
Click a question. Change the wording. Your form updates. See the details

02Collect

Make it easy for members to answer.

One link, on their phone, in the language they choose. From event registration to a member survey, the experience feels like your association.

  • Connect iMIS or Salesforce to match members, prefill known details, and write answers back.
  • Run Forma on its own, or add the CRM connection with the Association plan.
The same form, in English and French, at phone size. See the details

03Decide

Give every application a next step.

Keep membership applications, awards nominations, and volunteer intake moving on a shared review board. Your team can see what needs attention.

  • Move each response through stages that match your process.
  • Record an approval or decline with the reviewer, time, and exact answers kept together.
A membership application, approved with the decision on record. See the details

04Close the loop

Bring the findings to your next board meeting.

Open a live report of the responses, then add an executive summary, findings, and charts with AI insights. Spend your time deciding what to do next.

  • Report figures are calculated from the responses. AI helps write the narrative.
  • Review the findings before sharing. Report publishing is off until you choose to turn it on.
Open the report to see totals and distributions from the responses. See the details
See example forms

Colour, type, corner style and background come from a Brand Kit. Set it once for the workspace, or override it on a single form.

A member benefits survey on a lavender ground, with a benefits awareness grid and an English/French switch
Member survey
A conference registration form on a warm sand ground, with day checkboxes and a pill-shaped Register button
Event registration
A community volunteer sign-up on a green ground, showing step 1 of 2 with a progress bar and role checkboxes
Volunteer intake
A consent to release information form set in serif type on a dark navy ground, with square-cornered fields
Consent form
More of what’s included
  • Save and continue later
  • Conditional questions and pages
  • Signatures and file uploads
  • Address autocomplete
  • Send & Sign, with a certificate of completion
  • CSV export and signed webhooks
  • Response access logs and form version history
  • Templates for association processes

See product updates in the public changelog.

Privacy and trust

Your members’ trust comes with the data.

Give your privacy reviewer something concrete: a written privacy impact assessment, security documentation, and a record of who accessed responses.

Visit the Forma trust centre
Canadian hosting
Your form and response data is hosted in Montréal and Toronto.
Anonymous when it needs to be
Anonymous mode prevents the server from recording identifying metadata such as IP address, device, and location. Available on the Association plan.
Extra care for sensitive responses
Protected forms keep answers out of email, require two-factor access, and make AI processing opt-in.
See anonymous mode in action
Plans and pricing

Start with one form. Make room for the whole team.

Try Forma for free. Choose the Association plan for connected member records and help getting started. Every plan includes your team, with no per-seat fees.

Try your first form

Free

$0

No credit card required

Start free
  • 3 active forms · 100 responses/month
  • Live reports and AI insights
  • English and French forms
  • “Powered by Forma” badge

For your everyday forms

Pro

$29

CAD/month · or $290 CAD/year

Start free
  • Unlimited forms and responses
  • Live reports and AI insights
  • Send & Sign for documents
  • Your branding, without the Forma badge

For your association team

Association

$500

CAD/month · your whole team

Book a demo
  • Everything in Pro
  • iMIS or Salesforce connection
  • Server-enforced anonymous surveys
  • Two-factor access, audit log, written PIA
  • Onboarding and your first form built with us

Start on Free and upgrade to Pro in the app. We set up the Association plan with you.

A useful benefit for your members, too.

Sponsor Forma for your membership, so members can run their own intake, consent, and client forms with your association behind them.

Discuss member sponsorship
Before you begin

A few practical questions.

A clear view of what fits, what’s included, and where your team stays in control.

Do we need to change our CRM?

No. Use Forma on its own, or connect iMIS or Salesforce with the Association plan. Forma collects responses and can update member records; your CRM remains your member database.

Can we bring an existing form?

Yes. Upload a Word document or PDF, or paste a link to the form you already use. Forma rebuilds it so you can review and edit the text, apply your branding, and publish. Editing starts with your content rather than a drag-and-drop canvas.

Can we collect registration fees or renewal payments?

Forma collects the registration or renewal details. It does not process payments or provide a checkout. Keep collecting fees through your existing payment tool.

Will reports be shared with our members automatically?

No. Report publishing is off by default. Your team reviews the findings and decides whether to publish a shareable link. Forma warns you before identifying information goes onto a published report.

Can we export our data if we leave?

Yes. Export your responses as CSV at any time, including on Free. There is no export fee. Signed webhooks are available if you want to send responses to another system as they arrive.

What can we give our privacy reviewer?

The trust centre includes a privacy impact assessment, a threat and risk assessment, and a security questionnaire. Forma is not SOC 2 certified. Hosting is in Canada; if you require storage in another country, Forma will not meet that requirement.

Read the privacy and security documentation
Who helps us get started?

The ThoughtFabric team that builds Forma. The Association plan includes onboarding and building your first form with us. Bring a survey, application, or registration you already run, and we’ll work through it together.

Bring the form you’ve been putting off.

A member survey. An application. Your next event registration. We’ll show you how to build it, handle the responses, and put the results to work.

Explore with our team, or build your first form free. No credit card required.

Forma closes the loop.